Why conventional marketing strategy fails

Most businesses in the 21st century all have one thing in common, way too much formality it is time to go ''ghetto''. While I am not saying you should disregard appropriate presentation of your business across different platforms, it is important that you communicate your content in a fun way that relates with your customers in a manner that builds trust and creates a relationship.

There are various ways through which you can achieve this, and there should be a balance between the two. You should however not be way to ghetto and too formal, it is more complex and difficult to use this non-conventional method to connect with your customers because this is not the standard method, and if done correctly it eases the tense communication lines between you and your clients. There are varied reasons why companies are going ghetto

Cost

start ups and small business have  lean capital and as such are required to adopt smart and simple ways to execute marketing strategy without actually breaking the bank, App sumo is a company started by former Facebook employee Noah Kaegan, their services among many include assisting small businesses with improving  growth and testing to validate if ideas have the potential to be commercialized. App sumo has developed a marketing system that is simple yet effective, no fancy newsletters and expensive adverts.After investing so much on fancy marketing approach in 2013 without success, App sumo evaluated its marketing strategy and reduced the emails sent out from 1000,000 in 2013 to 30,000 emails in 2014 while recording more success than the previous year, proving that smart and simple is the new complex. What most start-up must learn from this is that in a relaxed environment engagement between employees, management and customers is easy as there is no fear of making mistakes.

Complex

Leonardo Da Vinci always fostered the idea of simplicity in his famous quote :simplicity is the ultimate sophistication" asserting that creativity is not an arduous process from scratch but a smart combination of simple systems. most  start-ups and other small businesses spend an enormous time on complicated and complex business plans and marketing analyses before finally realizing it would be too difficult to implement everything if it is to be followed by the books, complex structures arise when we try to get everything right, every detail in place, one thing i noticed as an entrepreneur is that most theory has little applications in the actual environment, therefore it is not enough to use the most sophisticated marketing plan and getting it right but applying a simple strategy and adjusting to your actual results.

Trust

I know you might be thinking how can one build trust with fun, well that is exactly what trust is built on, you are more likely to discuss your problems to that your friend that makes you laugh than the robot guy who takes everything like news of the second world war just broke out, OK maybe you do not have such friends, my point exactly is customers are likely to recommend your product to others based not just on the quality but how they relate with your company and product, Do they feel at ease when relating with your product? Do they trust that you have an open accessible system they can get to? or are you another closed system that does not respond to feedback and leaves the customers in doubt, a simple and creative marketing approach breaks all these barriers and creates trust while putting a smile on your customer face,

Now you know not everyone actually wants to be too serious and uptight, try it out!! it is simple, smart and affordable above all you will have fun while doing what you love. Let me know of other ways you think organisations can implement simple processes.+

PS: Peace, One Love